New Balance Opens Running Experience Space at Yeouido Hangang Park

New Balance, the sports brand operated by E-Land World, has created a running experience space at the E-Cruise dock in Yeouido Hangang Park, Seoul, and is providing rental services. The space is designed to let visitors to Hangang Park experience running firsthand. Yeouido Hangang Park is a major urban location for running and outdoor activity, and the program uses the accessibility around the dock for an experience-focused operation. New Balance is running the on-site service with an emphasis on expanding brand contact points and offering a running experience. This article cites reporting from yna.co.kr.