Salim Baekseo Zero Enters All W Cosmetics Stores in Australia

Global lifecare brand Newon said its skincare brand “Salim Baekseo Zero” has entered all stores of W Cosmetics, a major beauty retail channel in Australia. The move marks the brand’s overseas expansion just six months after its domestic launch. Newon plans to expand the brand through a key K-beauty retail channel. W Cosmetics was described as a representative beauty distribution channel in Australia, giving Salim Baekseo Zero broader access to local consumers. Newon said the listing will help it begin a fuller push into global markets. Source: mk.co.kr