Finfluencer ad and front-running disclosure rules reviewed as investor risks rise
Published: · Source: mk.co.kr

Authorities have begun reviewing disclosure duties for finfluencers as their influence grows during a strong stock market. Rules already require registration for quasi-investment advisory businesses, but investors still struggle to know whether a stock recommendation is sponsored or whether trading occurred before the recommendation. The original report said Europe requires disclosure of related information. The review reflects rising concern over investor harm from illegal activity by finfluencers and is expected to lead to discussions on standards for marking ads and sponsorships and disclosing trading interests. Source: mk.co.kr
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