Pelicana Apologizes Over Controversial AI Ad Using Infidelity Theme

Chicken brand Pelicana apologized after controversy erupted over an artificial intelligence (AI) advertisement video that used infidelity as its theme. The criticism centered on an AI ad posted by Pelicana, which drew backlash after the subject matter became known. As the controversy spread, the company deleted the related post and issued an apology. The case highlights again that even in AI-based advertising, the choice of subject matter and brand responsibility remain important. Pelicana moved to contain the issue by taking down the post after concerns were raised. Source: yna.co.kr